web development and mobile app development in Nairobi, Kenya

With time, both the travel and transport industry has experienced a significant evolution. In fact, they have revolutionized into one of the most prospering business spaces to start with. As more and more businesses are coming up, hailing and cab-sharing have become relatively easy and reliable.

Many companies like Uber have witnessed great success too in very little time. It has encouraged other taxi businesses to join the race and grab the golden opportunities in the way to offer stress-free commuting solutions. Moreover, this rapid increase in the demand for taxi applications has attained new heights in terms of revenues. As per the US-based survey, the total revenue of the taxi industry in 2018 amounts to be somewhere around $15,721 million. Also, the user penetration rate ranged around 9.6 percent back in 2018. And, the same is very likely to increase and reach up to 13 percent by the end of 2022.

Don’t you think this will present a better opportunity for the new taxi businesses in the market?

Well, yes! This growth portrays an impressive development in the cab businesses. However, with so many companies coming up, the competition has become quite challenging. Every taxi business tries to have a stronger threshold by an on-demand taxi app development and keeping their customers engaged. This dream can be channeled into reality only by the top-most taxi booking app Development Company.

But how can you improve your taxi business with the On-Demand Taxi Booking App development company?

Is the Taxi App Solution sufficient in this competitive industry?

To establish a name in the market and build a passenger-centric mobile app solution, you must use the right weapons. Here, in this article, you will come across the right strategies to expand your customer base.

Build an Impactful Social Media Presence:

Various networking channels, including Facebook, Instagram, YouTube, etc., allow businesses to induce their visibility. You can connect with your target user groups and reach out to your potential customers and communities with catchy posts and direct promotional texts. In fact, it is the best way to introduce your taxi business and brand personality to your customers. However, you must also keep your social media pages updated with engaging and relevant posts and graphics to support online marketing.

Grow with the Support of PR and Media:

The Public Relations and Local Media firms can help your taxi app gain more visibility, making your business recognizable. These firms are well-known for preparing efficient strategies with numerous branding techniques to spur your customer’s interest in your services. Therefore, whenever any reputed PR company promotes your business, it will surely leave a positive impression in the minds of your leads. As a result, you can easily convert them into your customers, building and maintaining brand loyalty.

Targeted Advertisements:

It is one of the most effective mediums to direct potential users to your cab-hailing platforms. There are numerous options of the targeted advertisements popular in the market, such as PPC, social media campaigns, and alike. Out of these, you can use the pay-per-click as an excellent internet marketing model for boosting your app installs- leading to an increase in passenger counts and ROI. Whereas social media channels can support the ad campaigns and share attractive deals and discount coupons to drive traffic, generate more leads, and enhance brand awareness.

Aggregate the Customer Feedback:

The major difference between traditional taxi services and online taxi booking mobile apps is how to pay attention to the customers. That’s why the taxi booking app Development Company in pays more attention to designing your on-demand taxi app to collect the user reviews and ratings in real-time. This will help you with a basic idea about the quality of your services and how it is impacting your customers. Furthermore, you can also use this collected data to mitigate all your passenger issues and employ the best drivers to deliver customer-oriented services.

Tune into Referral Marketing:

One of the most trending techniques used by the on-demand Taxi Booking App development company  to increase the count of app installs is to incline towards referral marketing. This marketing allows you to improve passenger satisfaction whenever your existing users recommend your app to their friends and known ones. These referral programs stand out to be very effective as the new users can quickly trust the recommender’s opinion and avail of the services. You can also incorporate the different automated referral marketing tools such as in-app referrals and rewards for your new and existing users.



Our entire world seems wrapped up in a single gadget, i.e., smart phones-allowing us to do and get everything simply with a single tap on the screen. Similarly, you can also provide taxi apps to your passengers using the same gadget to hail the cabs anywhere, anytime, including safety. Additionally, there is a need to incorporate the right strategies into your taxi app solutions to help your business gain more popularity. Moreover, integrating the multiple payment methods into your application, teaming up with the hotels and business centers can also allow your services to gain more exposure. All these strategies will result in only one ultimate goal, i.e., to deliver a unique transportation facility ensuring maximum customer satisfaction.